Following a degree in financial economics, Mark Blok began his career with ING Bank before taking the plunge into the world of communications three years later. Mark was responsible for internal communications during the ING/Postbank merger and for internal communications during the credit crisis and the cash injection that ING Bank received from the Dutch government. These were hectic years for ING Bank and gave Mark the opportunity to experience nearly every facet of internal communications first-hand. Once the merger was completed, Mark introduced a new internal branding concept to give ING Bank’s newly honed strategy a specific internal form and direction. He also acted as an advisor to various ING Netherlands board members. Mark transferred to the agency side at Proof in 2011, where he now works as a strategy consultant. His research on Corporate silence was rewarded the Shell Award for Excellence in Corporate Communication 2012.